July 19 '09 7:00am edit
Twitter links below have broken due to constantly changing Clinical Reader accounts so I have linked to screenshots.
The latest account on Twitter states that the previous www.twitter.com/clinicalreader account is unaffiliated with the real website and that they haven't officially started tweeting yet.
A screencast of the website's Google cache, dated July 17, 2009 1:43:11 GMT, scrolls to the bottom of the page to show their link to a Twitter account with a url of www.twitter.com/clinicalreader.
July 17 '09 6:40pm edit
Twitter links below have been changed from @clinicalreader to @clinical_tweets. The original account was apparently deleted then reinstated with a new name, and there's a different @clinicalreader account now.
Dear Whoever Is In Charge,
Previously, with your permission, I posted your co-founder's email apology for your company threatening me on Twitter. That was as a result of my critique of your online information resource that implied an endorsement from a United States government agency that does not issue them to commercial services, and using copyrighted images without permission from their creators.
I found two of those images although there were three including the image your company took, altered, told the owner of the image it was a purchased stock photo, then finally removed it.
I replied to accept your co-founder's apology (my reply is here) and stated at the time I also accept inclusion in the medical librarian's section of your page. At the time I believed your company was sincere, learning from mistakes made, and intending to conduct both your online information resource and social media communication channel with integrity and professional responsibility.
That was a false belief as your company has shown over the course of this week.
I have edited a Google Doc that I believe is the source information for the proposed medical librarian section. I no longer wish to be included. Some of the reasons why include your company making a mockery of your threat to me as 'all very funny and great PR', falsely attributing it to Ben Henley, then after 'taking control from... Canadians' (screenshot) once more twisting the words of others to imply endorsement for your company. I have permission from Martha to post the following screenshots since she has a private account:
Your company refers to your information resource as an 'authoritative source' (Beginnings, About) yet nowhere within your website do you identify yourselves by name nor the institutions you are affiliated with so users may verify your level of authority for themselves. Who are you and your Editorial Team (screenshot)? Where are you located?
Your contact information says to contact you via email and Twitter (your 'dedicated beta feedback form' goes to kampyle.com and nothing specific), yet your company now says 'pls use official channels' (screenshot). What are those official channels? Why are you 'happy to be open' one moment then 'not like your predecessors pls use official channels' (screenshot) the next since taking control from the Canadians? When will you decide upon your 'official channels' and have a consistent message to send across all of them?
How is Clinical Reader is an 'authoritative' resource that 'respects all copyrights and legal restrictions on content and access'? (source)
It is not by assessment measures for health information website quality I'm aware of as a librarian. Your website fails all of the Medical Library Association's suggested criteria for identifying sponsorship, for example.
Clinical Reader has, however, become a case study for why a company's social media presence should be included as part of information resource quality assessment measures. Iris is right on track except for one thing: it's not 'hundreds of people have gone from knowing nothing about this service to being sure that everyone at Clinical Reader is completely insane.'
As of Friday morning it's 3,031 people with 3,990 page views on Monday's critique according to Google Analytics.
Nicole Dettmar, MSIS
8 hours ago